About Us

Piroya: A brand born from a dream, crafted with love, and tailored just for you. Sheeza's lifelong passion for traditional and ethnic clothing is the heart of Piroya. We believe in celebrating heritage and culture, offering you pieces that resonate with your unique style. Each garment is a testament to timeless elegance, designed to make you feel connected to your roots while embracing your individuality.

Our Vision

To be the vibrant tapestry of cultural elegance, recognized globally for its exquisite craftsmanship, ethical practices, and ability to transform traditional wear into modern statements.

Brand story

It all began with a dream. Our founder Sheeza, with a heart full of passion for traditional and ethnic wear, always envisioned creating something truly special. One afternoon, over a steaming cup of tea, a conversation sparked between our founder Sheeza and Co-founder Hamna. Ideas flowed, plans were made, and Piroya was born. Every day since has been a journey of hard work and dedication, crafting each garment with love and care. Piroya is more than just a brand; it's a celebration of heritage, designed for you, in your own style.

Our mission

To weave stories of heritage into every thread, creating timeless ethnic wear that connects individuals to their roots while inspiring self-expression.